Last updated: 22 October 2026.

This page explains which personal data the atlasdefense.fr shop collects, why, how long it keeps them, who receives them and how to exercise your rights, in accordance with the General Data Protection Regulation (GDPR) and the French Data Protection Act.

1. Data controller

ADEFENSE SAS (trading as Atlas Defense), SIREN 925 403 057, RCS Clermont-Ferrand
82 boulevard de la République, 63700 Saint-Éloy-les-Mines, France
E-mail: contact@atlasdefense.fr

2. Data we collect

  • Customer account: title, last name, first name, e-mail address, password (stored encrypted), date of birth if you provide it, your newsletter preferences.
  • Orders: delivery and billing addresses, telephone, company and VAT number where applicable, products ordered, amounts, invoices, delivery tracking, messages exchanged with us.
  • Payment: card payments (including payment in instalments) are processed by Alma; we never receive or store your card numbers. For a bank transfer, we keep the payment reference.
  • Professional customers (gunsmiths, dealers): company name, SIRET, VAT number, approval number (ICA) or authorisation, and the supporting documents you send us to access products reserved for professionals. If you agree, your business contact details (name, address, telephone, website) appear in our dealer directory.
  • Products subject to regulated sale: the documents required by firearms regulations (for example hunting permit, shooting licence or authorisation) and the information to be entered in the legal registers.
  • Browsing: IP address, browser type, pages viewed, cart content, technical connection data (server logs).
  • Communications: messages sent through the contact form, by e-mail, by telephone or via WhatsApp.

3. Purposes and legal bases

  • Creating and managing your account, processing, delivering and invoicing your orders, after-sales service and warranty: performance of the contract.
  • Checking professional status and supporting documents before selling regulated products, keeping the registers, keeping invoices and accounts: legal obligations.
  • Reminding you by e-mail when a cart has not been ordered (three reminders at most, unsubscribe link in each message) and inviting you to leave a review after an order: legitimate interest; you may object at any time.
  • Securing the shop and preventing fraud: legitimate interest.
  • Sending our newsletter, listing your business in the dealer directory, measuring website audience: consent, which you may withdraw at any time.

4. Retention periods

  • Customer account: as long as the account is active, then 3 years after your last activity (order, login or contact); it is then deleted or anonymised.
  • Orders and invoices: 10 years (accounting obligation).
  • Documents and registers relating to regulated products: for the period required by firearms trade regulations.
  • Marketing: 3 years after your last contact.
  • Connection logs: 1 year.
  • Cookies: 13 months at most.

5. Recipients

Your data are processed by authorised staff of ADEFENSE SAS. They are passed on, only as far as necessary, to:

  • Hostinger (Hostinger Operations UAB, Lithuania): website hosting and sending of the shop's e-mails;
  • Agence Turing (Turing Software, France): technical maintenance of the website;
  • Alma (France): card payment and payment in instalments;
  • carriers: Mondial Relay, Colissimo (La Poste) and Chronopost, for delivery (name, address, telephone, e-mail);
  • NaturaBuy: if you order on the NaturaBuy marketplace, it sends us the data needed for the order; NaturaBuy's own processing is governed by its own policy;
  • Trustprofile (Valued, Netherlands): invitation to leave a review after an order (first name, e-mail, order number);
  • Google (Google Ireland Ltd): audience measurement with Google Analytics, only if enabled and accepted by you, and playback of YouTube videos embedded in product pages;
  • OpenStreetMap: display of the dealer directory map (your IP address is sent to the map server);
  • WhatsApp (Meta): if you choose to contact us via WhatsApp;
  • administrative and judicial authorities, where required by law.

Your data are never sold or rented.

6. Transfers outside the European Union

Data are hosted in the European Union. Google and Meta may process some data in the United States; these transfers are covered by the EU–US Data Privacy Framework or by the European Commission's standard contractual clauses.

7. Your rights

You have the right to access, rectify, erase, restrict and port your data, the right to object, the right to withdraw your consent at any time and the right to give instructions regarding your data after your death. In your account, the "My personal data" section lets you download your data and request their deletion.

To exercise these rights, write to contact@atlasdefense.fr or to ADEFENSE SAS, 82 boulevard de la République, 63700 Saint-Éloy-les-Mines, France. We reply within one month. Proof of identity may be requested if there is reasonable doubt about your identity.

If you believe your rights are not respected, you may lodge a complaint with the French data protection authority (CNIL): 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France, www.cnil.fr, or with the authority of your country of residence.

8. Cookies

  • Necessary cookies (session, cart, language, login to your account): essential for the shop to work, they do not require consent.
  • Audience measurement: no audience measurement or advertising cookie is set without your prior consent.
  • Third-party content: YouTube videos and the dealer map only load on the pages that contain them; YouTube may then set its own cookies.

You can delete or block cookies at any time in your browser settings.

9. Security

The website is served exclusively over HTTPS, passwords are stored encrypted and access to data is restricted to the people who need it.

10. Changes

This policy may change; the date of the last update is shown at the top of the page.